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Keep your emails warm

Don’t you just love getting emails and messages that have nothing to do with you?

Follow these steps to make yours better, much better.


Before you approach a cold lead:

  • Go through your digital assets

  • Research your lead

  • Get your foot in the company's door

  • Create a sense of FOMO (fear of missing out) on your lead's end

Not all approaches get an immediate response, if at all.
Still, there are things to do after you send a cold email:

  • Maintain a professional voice

  • Follow the lead and company online

  • Remember that the process takes time

Whatever the outcome is, don’t underestimate the power of sharing a consistent voice online as well as sharing value with your network.

Once all the right bricks have been laid down, follow this process:

  • Locate a relevant company

  • Invite employees (more than one)

  • Send a tailored message

  • Iterate, improve and repeat the process

WhatsApp Image 2024-02-22 at 19.01.46.jpeg
WhatsApp Image 2024-02-22 at 19.01.46.jpeg

Spaces, where are thou??
Also, per your question, I am not interested.

The template of your message should have 4 simple parts:

a. The reason for the approach - remember that the lead is the "hero"! (break the ice with them, think WIFM and "where" they are now)

b. Relevancy to you - connect your offer to them

c. Call to action - a clear and short ASK

d. Honest and positive farewell

Need more hacks to increase response rate?
Follow these 9 rules to write an email that will get you a reply:

  • Write a short text (up to 80 words)

  • Write personal not automated

  • Use more YOU than I

  • Think of the value you're bringing to the lead

  • Use the lead's words

  • Try to incorporate testimonials (what do your customers say about you?)

  • Stop when asked

  • Check for spelling and grammar mistakes before you send

  • Improve and fine tune the text


Most importantly, remember it’s an ongoing process not a one time thing of spray and pray.
And remember that good things take their time.

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