What’s your story?
There’s no question that you know best what your company does, but in this age of noise and fast communication, you want to grab your audience's attention and make them stop for a second.
It’s a huge ask, and to do so you need a solid story, a clear and captivating narrative. This would set you apart from your competitors and magnet your clients towards your brand. This would keep your employees with you for the long run and attract more talent.
The story is never about you. It’s about them and what they get out of it.
The story is what they will remember. It’s how they will feel about your product or service. It’s your road to building a long lasting relationship with the world.
There are bricks to building your story properly - a combination of art and science; In a way, it’s alchemy. These bricks will lead your clients to you, and lead you towards business success.
If we were to ask you to recall one novel from 1900 it would feel impossible. But you would be surprised.
Millions of people around the world could easily describe the plot of The Wonderful Wizard of Oz, which was published at the start of the 20th century by Lyman Frank Baum. They might forget some of the details or mix the scarecrow’s brain with the tin woodman’s heart, but this classic left a mark on them. That’s because great stories last, even a century and more.
We chose Yellow Bricks for our name as a tribute to this wonderful creation that never fades and to the power of great stories.