Photo credit: Monstera Production Some years ago, in the early stages of managing the marketing for a tech hardware company, we had no budget for fancy packaging. But we did have a simple idea that made a lasting impact: a handwritten thank you note sent with every product sample. This small gesture resonated deeply with customers and laid the foundation for deeper connections. Rethinking Customer Connection in a Digital World In an era dominated by fast digital exchanges, ta

Every weekday morning, I walk past a busy intersection where a sprawling construction site has become an unexpected destination for local...

Mixing values with comedy, at the Toronto Climate Week A few years ago, out of curiosity and a love for storytelling, I found myself at a...

A show about NOTHING! source: Youtube As the holiday season nears and inboxes fill with greetings and offers, both you and your clients seek calm moments. Instead of adding to the clutter, what if your communication offered a refreshing pause, a meaningful gift of space and time? The Power of Strategic Quiet People value fewer distractions during this time of year. Thoughtful brands recognize this and tailor their messaging accordingly. By reducing message frequency and focu

Photo credit: Anna Shvets At a recent Employee Experience Summit, I led a session focused on helping employees build their own personal brands. The focus wasn’t just on theory but on practical storytelling, how to share achievements in ways that resonate and create meaningful impact. Amid the discussions, one story stood out. Maddy Reinikka shared a deeply personal experience from the height of the COVID crisis. Unable to reach her father, she was devastated to learn from his

Photo credit: Maël BALLAND Celebrating our twelfth anniversary, my husband and I left the kids at home and set out for something new: a...

Improve you audience's experience in new ways. Photo credit: Canva AI image generator Sometimes, the details overlooked in routine like...

Enhance employee engagement and brand advocacy. Photo credit: Mike Jones There’s comfort in consistency, but sometimes the most...

How about a night at the CN Tower? Photo credit: Andre Furtado As someone who’s called Toronto home for nearly two years, I still...

In an energetic LinkedIn Live with Claire Hayek, who helps leaders build strong and resilient teams, we discussed how how powerful and...

I had the pleasure of speaking with Jeff Waldman, founder o f  ScaleHR  and  SocialHRCamp   on storytelling in HR. We discussed how...

Going up on stage and sharing your views on different topic is an effective way to build your personal brand and gain professional...

Research Money published my op-ed on the Canadian catch 22 of local experience. "I keep hearing this complaint from tech immigrants who I...

I'm excited to share my answers to many of the questions startups ask themselves about storytelling in Natural Products Canada's latest...

Toronto Public Libraries have been under a cyber attack since October. Recently, they were notoriously joined by Toronto Zoo who’s under...

Look through your CV and all the jobs you've done (even go back to your childhood) and then look for a thread that travels along those...

I was privileged to be this year's first guest of the wonderful Product for Product Podcast. As a big believer of stories I enjoyed our...